VW BlueMotion efficiency
Don’t get me started on car salespeople! I now know where some of the excess staff went when the world of estate agency contracted. But look at bit deeper at the commercial world of the motor industry...
View ArticleAdverts with lasting impact
Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But...
View ArticleTen brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing,...
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