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VW BlueMotion efficiency

Don’t get me started on car salespeople! I now know where some of the excess staff went when the world of estate agency contracted. But look at bit deeper at the commercial world of the motor industry...

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Adverts with lasting impact

Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But...

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Ten brands that gain the most admiration from marketers

Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing,...

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